I am a creative strategist and brand marketer based in New York City, with seven years of experience building campaigns, creator programs, and brand worlds across hospitality, lifestyle, and culture. Most recently, I led marketing and creative production for Backal Hospitality Group's eight-brand portfolio, where I built their creator affiliate program from scratch, directed content strategy, and translated performance data into creative decisions. I currently run my own studio and serve as marketing partner to Blackbird Philanthropy Advisors.

I'm also a practicing artist. My work moves between photography, installation, and performance, where I explore identity, domesticity, and what it feels like to be seen. I've shown at the London Design Festival with Cheeky Launchpad and have work in Global Health 50/50's This Is Gender exhibition. My MFA thesis investigated femininity and self-performance through the lens of thinkers like Judith Butler, Yi-Fu Tuan, and Legacy Russell. I also build tools and experiments with AI – things like creator brief generators, campaign concept engines, and content analysis frameworks – which live in the Lab.

The two practices aren't separate. Hospitality taught me how people move through space, what makes them feel held, and how small details shape an experience. The art sharpened how I think about narrative, emotion, and audience. Both inform the way I approach brand work: concept first, always grounded in how something actually feels.

Born in Los Angeles. Lived and worked in San Francisco, New Zealand, Seattle, New York, and Idaho. BA in International Studies, MFA in Photography & Experiential Design, both from the University of Idaho.